Jewel Soft Serve: A Premium Concept for Boutique Pastry Shops


Jewel is one of the premium soft serve concepts from Carpigiani’s Soft Serve Consulting service, with the theme “a gelato is forever”. It is designed for a boutique pastry shop that wants to add gelato for more variety and seasonal flexibility.
The retail idea and target
Retail concept: a boutique pastry shop adding gelato to widen its assortment and adjust to the seasons, run by an experienced owner or staff.

Target: customers who already visit the pastry shop regularly.

Food design and styling
The concept takes its cue from the film that made generations of women and girls dream. Like Audrey Hepburn in Breakfast at Tiffany’s, this soft serve is elegant and exclusive, like a jewel in a display case. A Fiordilatte gelato is lifted with Tahiti vanilla and served in a small bowed box like a real gift, topped with a cloud of cotton candy studded with sugar gems. The colour palette matches the styling and can carry through to the shop’s surroundings.

The shape comes from the round nozzle.

The machine
The machine is a 191 Classic Star Total Only You customised in turquoise.

Bring it to your business in Australia
A premium soft serve offer can work in a pastry shop, cafe or dessert bar here. See Majors Group’s soft serve machines, including colour customisation, and consider a pastry display from ISA to complement the range.
Carpigiani in Australia — Majors Group
Majors Group is the official Carpigiani distributor in Australia: machines, Rubicone ingredients, ISA cabinets, Techfrost blast freezers, packaging, Carpigiani Gelato University training, finance and a national service team.
Source: Carpigiani news. Rewritten for Australia by Majors Group.
